North London Hospice is delighted to unveil its new logo and branding today (Mon 5 September) that will provide a bold fresh look and feel for the charity.
The new visual identity includes a vibrant logo, fresh colour palette and represents community, togetherness and support that are at the heart of the organisation.
The rebrand was undertaken to provide North London Hospice with a strong consistent visual presence in the community that will help it meet its strategic ambition to reach more people who need access to its services.
The icon depicts leaves on a tree, synonymous with support and community and the warm vibrant colour palette which includes mauves, pinks and yellows, provides a calm yet modern look. Natural shapes found within the hospice’s buildings and gardens will be used in background illustrations as alternatives to photography, providing interest and variety.
Created by independent brand consultancy Red Stone, following consultation with staff, volunteers, patients and supporters, the new identity will be phased in, replacing the green livery on its website, social media platform and external communication tools immediately, and on branded merchandise and in our shops in the coming months.
Chief Executive Declan Carroll says: “North London Hospice is loved by those who have experienced, or know someone who has, our care but relatively unknown to much of the community. The branding was inconsistent and outdated and in today’s busy charity environment it is key to have a visual identity that is modern, clear and represents who we are. Our new branding is truly fit for purpose for years to come and a great lever to both drive income and showcase the hospice as a community resource.” Helen James, Head of Projects and Planning at Red Stone, says: “We were thrilled to be asked to create the new brand for the North London Hospice – one that conveys the unique energy and warmth of the organisation and the community it works with. The visual identity helps shift perceptions about what a hospice can be. And how, alongside delivering excellent care, it plays an important part in bringing the local community together.”